The evolution of Goji Berry in skincare: the secret of youthfulness
A new super-fruit on the skin care list, this berry is an edible bright red fruit with great qualities. Goji Berry is most commonly known as Wolfberry –a fruit which belongs to the Solanaceae family (also includes potatoes, tomatoes, eggplants etc.). It originated in South East Asia and now mainly grows in China, but it has become quite popular all around the world because of its “super-powers”. When dried, it looks like a raisin and its wonderful taste has raspberry, cherry and cranberry hints. Goji is a recent, rather commercial name given to the wolfberry –so don’t be surprised if those berries you’ve known for a long time are now a part of your daily moisturizer.
A wonder of nature and an Asian vegetal treasure, Goji is a highly nutritious fruit and has potent antioxidants; this plant has been used in traditional Chinese medicine to treat various skin diseases since the ancient times, and it has always been an important food source for people in the Himalayas region – it is believed that, incorporated in your daily diet, Goji can lower blood pressure, fight diabetes or certain types of cancers, and improve your overall health considerably. It is known to be the miraculous plant of longevity and well being, as different legends point out to the Goji -based diets as the “secret” of people who lived for more than 100 years. Nowadays it is the “next best thing” for your skin and a great source of nutrients for the whole body.
Goji nutrients include: various minerals, zinc, amino-acids, fatty acids, vitamins, calcium, iron, riboflavin, vitamin C and other polyphenols. Important elements are also beta-carotene, vitamins B1, B2 and B6. No wonder this tiny bead is known as a remarkable fruit with mighty powers.
In skincare, Goji berry has rapidly become one of the most sought-after ingredients as this fruit is now famous for its anti-aging properties. It is able to offer the necessary protection for slowing down aging and cell degeneration while delivering an infusion of beneficial nutrients for any type of skin. Due to the significant amount of antioxidants, Goji berries work very well against environmental aging and protect against all extrinsic aging factors: sun damage, pollution, and other types of free radicals. Face and body lotions enriched with Goji extracts also supply the necessary nutrients the skin needs to stay healthy; over 18 types of amino acids and over 20 minerals -Internally or externally, your complete skincare solution comes in one small berry.
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